Planogram specialist
However, products on the bottom shelf may be eye-level for children. Products placed at eye-level may sell better than products placed on the bottom shelf. For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time.
Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors. Planograms can also serve as a reference when trying to analyze retail performance to identify one of the potential culprits in lower sales. Planograms are sometimes used by manufacturers to suggest optimum display for their merchandise at stores. Placement is important in retail to maximize sales and minimize wasted space. One is to use an easy planogram for planogram creation and compliance.A planogram (also known as a plan o gram) is used in retail to show the placement of products on a shelf. There are numerous ways for brands to conquer these obstacles, all they have to do is decide which one works the best for them. Field teams must routinely check for planogram compliance of the store, to ensure if their hard work is getting reflected in the store. The planogram process doesn’t end with planogram creation. May be the planogram execution is not done by an experienced staff, or they may believe in their own system for setting up displays- there are many reasons why store employees fail to adhere to planograms. A lot of effort goes into the creation of planograms, but brands often overlook the staff who are actually tasked with the execution. With this information in hand, brands can build the most valuable planograms possible.Įven if your category manager or planogram specialist offered you the best possible planogram, it won’t do much good if your staff fail to implement them accurately. Many easy planograms have provisions to generate the required planogram reports. You need insights into foot traffic, strong performers, customer preferences, retail trends and more to design an impactful planogram. Viable workflows can be created by deriving insights from the sales data. Overcomplicating the planogram process can backfire over the long run. Planograms should be revised according to the sales data. This can affect the product performance if done randomly, without a thoughtful strategy.ĭata plays a vital role in creating planograms. Some planners change their planograms more often, especially if they are relatively new to retail merchandising. Planograms are flexible in terms of scope and detail, covering as much as an entire store or a single promotional display. Following are some of the planogram troubles, to be watched out and fixed. By recognizing the most common obstacles to planogram execution, manufacturers and retailers can address them before they even occur. However, planogram execution doesn’t always go as smoothly as planned, resulting in poorly mapped out retail displays. Even though planning any in-store presentation is critical, what really counts is the final execution of the plan. Planogram is an essential tool in setting up optimized retail shelves, adhering to merchandising best practices. Well planned and executed retail strategy and marketing is crucial for merchandising.